Fairs And Exhibitions Abroad : Germany
Fairs And Exhibitions Abroad : Germany
The growing integration of the world economy makes it increasingly important for German business and industry to participate in foreign trade fairs and exhibitions in order to promote exports. Such participation largely takes the form of information stands or joint exhibitions by German firms at foreign fairs. In 1996 some 5,500 German firms participated in fairs abroad with the support of the Federal Government.
At regular intervals the Federal Republic of Germany organizes industrial exhibitions abroad, such as “TECHNOGERMA” in Mexico in 1994 and “FEBRAL” in Sao Paulo in 1995. A German consumer goods exhibition will be held in Shanghai in 1998, and a “TECHNOGERMA” will take place in Indonesia in 1999. Germany participated in the World Exposition in Seville in 1992 and will be represented at EXPO ‘98 in Lisbon. The Federal Republic will itself host the World Exposition EXPO 2000 in Hanover. Its theme will be “Humankind - Nature -Technology".