Competition : Germany

It is crucial for Germany’s future as an attractive location for business and industry that its firms keep abreast of international competition, which is increasingly becoming a high-tech race. Only in this way can high “exchangeable value” in international trade be achieved and jobs and incomes in Germany be safeguarded. To accomplish this, however, business and industry as well as society must be willing to undergo structural change; firms must concentrate on areas of technological and industrial growth.

As a country with high income levels and a high standard of social security but few natural resources, Germany has always had to rely on exports of top quality, advanced products. Modern technologies, efficient and economical production methods, and efficient company organizational structures form the foundation for the nation’s competitiveness.