Salzburg’s magnetism also has a positive effect in attracting new companies to the area. Over the past few years renowned industrial enterprises active primarily on international markets have been successfully attracted to Salzburg, firms like Sony, TRW/Repa, PKL, Johnson Control, Ascom or Binder Holz. The image of Salzburg as an international business location is also characterised by other firms with worldwide operations, such as Palfinger Crane Technology, Atomic, Red Bull, Wiberg (spices), Rocco (model railways), Ökopharm (functional food), Liebherr, EvoBus, Kaindl, Dentalwerke Bürmoos or König (Mozart Liqueur). In order to exploit the chances offered by Salzburg’s economy in the global, rapidly changing competitive world, the “Salzburg Agency� engages in professional location marketing.

By careful selection of target groups at home and abroad the agency aims to attract investors interested in setting up companies, strategic alliances and co-operations. Since 1998 the Salzburg Agency has attracted over 65 international companies creating 540 new jobs, including the major software company SAP and its training centre, to Salzburg. The regional government’s policy of attracting companies to the region is particularly keen to encourage high-tech enterprises, production companies with high-quality jobs, and service and logistic companies closely linked to industry. It is important that by founding companies and attracting them to set up plants or offices here, particularly strong fields, for instance in the wood or multimedia sector, can be created. Further arguments for setting up a company in Salzburg are a minimum of bureaucracy and procedural measures for creating companies, in comparison with all the other Austrian provinces, and an excellent technical infrastructure.